The formula
Built to hold. Made to wear.
One clay, dialed in. Strong, flexible hold with a true matte finish — no grease, no crunch, no white residue. Jojoba oil keeps your hair conditioned while it holds.
What's inside
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Jojoba oil
Mimics your scalp's natural oils to condition and protect — hold that never dries you out.
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Matte clay base
Natural mineral clay for grip and structure with zero shine, all day.
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Water-based
Washes out clean with water. No build-up, no fight in the shower.
How to use
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01 — Scoop
Start with a dime-sized amount. Less than you think.
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02 — Emulsify
Rub between palms until it disappears and warms up.
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03 — Style
Work through towel-dried or dry hair. Shape it. Restyle anytime.
Questions
Wet or dry hair?
Both work. Towel-dried gives a softer, fuller look; dry hair gives maximum hold and texture.
Will it leave my hair greasy or white?
No. It's matte and residue-free when emulsified properly. Start small.
How do I wash it out?
It's water-based — warm water and a quick shampoo and it's gone. No build-up.
What hair length is it for?
Short to medium. Crops, textured cuts, quiffs, and fringe all work.